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Society, Psychology & Life

Why people do what they do — habits, institutions and everyday puzzles.

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Society, Psychology & Life ·Oct 31

21-Day Habit Rule: The 1960s Myth That Sets You Up to Quit

The 21-day habit rule is a myth. Traced to 1960s surgeon Maxwell Maltz, real research shows habits take about 66 days—and often far longer.
Society, Psychology & Life ·Oct 30

Too Much Tea Side Effects: Turkey's Tea Habit

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The Overjustification Effect: Why Rewards Killed Drawing

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Charles Wright 1935 Font: The Name Behind UK Plates

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Why Bad Memories Stick: The Brain's Negativity Bias

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